Design of E3
E3 been over for almost a week now, but I’d be remiss if I didn’t talk about my favorite things to have come out of the show. You see, I’m a big video game nerd and, as most of you know, a big design nerd (designerd) as well. So, my favorite things at E3 weren’t games (although there were quite a few that I’m excited for) but a couple of design pieces.
First up is the best logo of the show – the logo for Forza Motorsport 3.

Most video games logos are no more than type with a texture thrown over top so it’s great to finally see a logo that aspires for more. This logo for Forza Motorsport 3 is great on so many levels. Without know what it’s for, the logo really gives off the feeling of racing – the logo looks fast. That’s another thing, the M is serving triple duty in this logo. It’s an M, a tire, and a 3. Such a concise and clear design is not often seen in video game logos.
Probably everyone has seen this by now, but the Beatles:Rockband opening cinematic is effin’ mind-blowing (I would expect no less from Pete Candeland, director of the Gorillaz music videos).

Color design, character design, 2D, 3D, it’s all there and it’s all awesome. Watch it on the Beatles:Rockband site.
Did I miss any other cool design things from E3?

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